Road Boss
A new platform to inform, inspire, entertain and connect Australia’s road transport industry.
Introduction
Since its foundation in 1968, the Brisbane Truck Show has grown into the largest transport industry event in the Southern Hemisphere.
The just completed 2023 show was the most successful ever, attracting a record 42,855 visitors and more than 35,000 square metres of exhibitors of the latest trucks, trailers, parts and accessories, technology and key consumables.
Under the Australian Heavy Vehicle Industry Week umbrella, it has also expanded into the country’s biggest program of heavy vehicle events and activities, encompassing not only the truck show but a week long festival of all things trucking.
At its core, the Brisbane Truck Show has always been about providing a platform for you and your customers to come together, share ideas (and even a few beers), discuss challenges and showcase innovative ways to address them.
Buoyed by its success, Heavy Vehicle Industry Australia, the industry owned organisation behind the show, is building on that core purpose to launch an exciting new multimedia platform that extends your reach and engagement with this highly sought after audience.
About Road Boss
Produced for industry, by industry, Road Boss shares the same vision as the Brisbane Truck Show: to provide a platform to inform, inspire, entertain and connect Australia’s road transport industry.
Featuring high end design and illustrated with beautiful photography, Road Boss’s quarterly magazine will be fully loaded with authentic, engaging and entertaining stories on the industry’s icons, innovators and colourful characters.
Complementing this, Road Boss’s digital platforms including website, social media and monthly EDM will feature expert analysis of the big industry issues and trends as well as snackable excerpts of our big stories including high quality videos from the team behind the highly successful Mighty Machines TV show.
And just like the industry we seek to serve, Road Boss will deliver all this great content in a refreshingly honest, accurate, lively and engaging way.
Road Boss Audience
Road Boss will deliver the same highly sought after audience as the Brisbane Truck Show.
Only Road Boss can reach these industry decision makers via the following exclusive databases:
- A hand picked list of 2021-2023 Brisbane Truck Show attendees identified through ticketing data as business owners and managers including more than 7,500 VIP ticket holders from the 2023 show;
- HVIA’s unrivalled membership, including key decision makers at all major truck manufacturers and importers, almost all trailer manufacturers and suppliers, and their suppliers and distributors; and
- A highly engaged community of almost 9,000 LinkedIn followers and more than 33,000 Facebook followers built by HVIA and BTS over the past decade.
Who you’ll reach
Publishing Model
Magazine
Published on high quality paper stock and featuring top end design and professional photography, Road Boss’s quarterly print magazine will be packed full of authentic, engaging and entertaining stories on the industry’s icons, innovators and colourful characters.
KEY STATS
Frequency: Quarterly
Distribution: 12,500 per issue (direct mailed)
Format: Large format A4 (250 gsm cover/100 gsm text)
Monthly EDM
Complementing the quarterly magazine, Road Boss’s monthly EDM will not only deliver more great content about industry icons, innovators and colourful characters, but news and analysis of critical industry issues and trends from HVIA’s unrivalled team of industry experts.
KEY STATS
Frequency: Monthly
Distribution: 40,000 per month
Average Open Rate: 40+ per cent (Aug 2022 – Jun 2023)
Online
Road Boss’s website and social media platforms will feature snackable excerpts of our big stories including regular high quality video from the team behind the highly successful Mighty Machines TV show.
KEY STATS*
BTS Website Visitors: 100,000+ users (March – May 2023)
BTS LinkedIn Followers: 2,413
BTS LinkedIn Organic Impressions: 243,578 (past 28 days)
BTS LinkedIn Reactions: 5,752 (past 28 days)
BTS Facebook Page Followers: 33,000+
BTS Facebook Reach: 1.376 million (past 28 days)
BTS Facebook Page Visits: 112,623 (past 28 days)
BTS Facebook Reactions: 52,791 (past 28 days)
* As at May 31, 2023
Publishing Schedule
Published quarterly, Road Boss magazine will incorporate the Brisbane Truck Show Preview Magazine and Brisbane Truck Show Official Show Program as well as a special Brisbane Truck Show Review Issue.
MAGAZINE SCHEDULE
Issue 1: September 2023 (including BTS23 Review)
Issue 2: December 2023
Issue 3: March 2024
Issue 4: June 2024
Issue 5: September 2024
Issue 6: December 2024 (including BTS25 Preview)
Issue 7: February 2025
Issue 8: May 2025 (including BTS25 Official Program)
Elevate your brand
A limited number of exclusive opportunities are available for you to become a Partner of Road Boss.
These partnership packages are designed to maximise your reach, engagement, and return on investment for budgets both large and small.
GOLD PARTNERS (x5)
- Prominent placement of company logo and Gold Partner acknowledgement in every Road Boss magazine, EDM and website
- Premium position double page advertisement in every Road Boss magazine (x4)
- Banner advertisement in every Road Boss EDM (x12)
- Special Gold Partner rates on website advertising
SILVER PARTNERS (x10)
- Prominent placement of company logo and Silver Partner acknowledgement in every Road Boss magazine, EDM and website
- Full page advertisement in every Road Boss magazine (x4)
- Banner advertisement in 6x Road Boss EDMs (x6)
- Special Silver Partner rates on website and EDM advertising
BRONZE PARTNERS (x20)
- Full page advertisement in every Road Boss magazine (x4)
