Brisbane Truck Show magazines
In a bold new initiative, the 2023 Brisbane Truck Show will feature two high quality magazines:
- The BTS23 Special Preview Issue aims to create awareness, anticipation and excitement about the event almost six months out from the show.
- The Official Show Program will ensure attendees have a souvenir packed full of valuable and entertaining content, complementing its functional purpose with exhibitor directory, show maps and a detailed schedule of events.
Who you’ll reach
Two opportunities to stand out
2023 BTS Special Preview Issue
For the first time, the bold new Special Preview Issue of the Brisbane Truck Show magazine, is being produced and distributed in the crucial six months before the main show with the aim of building awareness, anticipation and excitement about the upcoming world-class event.
With contributions from some of Australia’s most-respected truck and transport journalists, this special edition will provide a comprehensive preview of the 2023 Brisbane Truck Show, including its history and growth, exciting new features coming in 2023, analysis of the big-picture trends driving equipment and technology developments, as well as showcasing the latest products and services on offer from new and returning exhibitors.
Printed on high-quality, gloss paper, approximately 12,500 copies of the coffee-table-style magazine will be direct mailed to the HVIA’s proprietary database of key industry decision makers who, crucially, have attended previous shows. The magazine will be distributed in November 2022 – giving it an extended shelf life of more than six months.
2023 BTS Official Show Program
Complementing this, the Official 2023 Brisbane Truck Show Program will be the go-to show guide for attendees, exclusively featuring the official show maps, exhibitor directory, profiles of key exhibitors, and other important show information.
Approximately 20,000 copies of the Official 2023 Brisbane Truck Show Program will be inserted into the Official Show Bags and distributed to all attendees via key show entry points at the Brisbane Convention and Exhibition Centre (BCEC) as well as other key distribution points throughout the show.
What’s more, HVIA also plans an enhanced 12-month digital marketing campaign showcasing the show’s key themes, major activities, and key exhibitors, amplified across the Brisbane Truck Show’s large web, email and social media channels as well as other targeted paid media channels.
BTS Marketing
This fresh multi-media marketing and communications strategy presents unprecedented opportunities for exhibitors to promote their show presence to a large proprietary database of previous show attendees (and key industry decision makers), as well as the Brisbane Truck Show’s large social media audience, before, during and even after the event.
The HVIA has come up with a range of packages suitable to all exhibitors – both large and small – to ensure the 2023 show is well and truly front of mind for your customers.
Choose the best solution for your business:
- Choose which magazine(s) to advertise in
- Choose editorial and/or display advertising
- Choose from quarter page right through to double page spreads.
Or let us know if you want to discuss a customised solution or special placements.
The pricing remains the same as the 2021 show. And discounts increase proportionately the more you commit to now.
All prices exclude GST.
Ad Size | Quarter Page | Half Page | Full Page | Double Page Spread | |
|---|---|---|---|---|---|
Advertisement only Same prices as 2021 | Preview | $1,490 | $2,490 | $3,990 | $5,990 |
Official Program | $1,490 | $2,490 | $3,990 | $5,990 | |
Preview & Official Program | $2,682 10% discount | $4,233 15% discount | $6,384 20% discount | $10,485 25% discount | |
Editorial + Ad | |||||
Preview | $2490 | $3,990 | $5,990 | $8,490 | |
Official Program | $2490 | $3,990 | $5,990 | $8,490 | |
Preview & Official Program | $4,480 10% discount | $6,780 15% discount | $9,580 20% discount | $12,730 25% discount |
